LinkedIn, once renowned as the go-to destination for professional networking, has undergone a remarkable transformation, emerging as a dynamic advertising hub for businesses keen on engaging decision-makers and industry professionals. In our Blog “Why is LinkedIn Advertising so Expensive?” we delve into few reasons why LinkedIn Ads are so attractive to so many advertisers. As […]
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Meta is the conglomerate that owns and manages multiple social media platforms like Facebook, Instagram, Threads, WhatsApp and more. It’s a huge social powerhouse, which is why learning how to build a Meta Ad campaign is essential for digital marketers. In 2021, CEO Mark Zuckerberg introduced Meta with the aim to bring the metaverse to
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We all know how important it is to monitor what your competitors are doing to drive sales, so that you can see what does, or does not, work for them, so you can save time and money not replicating their mistakes. It’s essential to not only track your own META analytics, but to also look
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Social media is an integral part of our daily lives, influencing how we connect, communicate, and consume information. For businesses, leveraging social media platforms for advertising is a strategic imperative. However, the success of social media advertising lies not only in creating compelling content but also in choosing the right ad placements. In this
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There’s no doubt that TikTok has changed social media and the rise of TikTok advertising is undeniable, but is it a worthy platform for digital media marketing, and when TikTok Advertising effective? TikTok has rapidly become the second largest social media platform in South Africa, of South Africans (older than 15 years and active on
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In the ever-evolving landscape of marketing and advertising, businesses are constantly seeking innovative ways to capture the attention of their target audience. Among the myriad advertising platforms, X Advertising (previously Twitter Advertising, and still referred to as Twitter Advertising by many) can be a powerful tool that can yield remarkable results when executed strategically.
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LinkedIn Advertising has emerged as a powerful tool for businesses looking to connect with professionals, decision-makers, and potential clients. While it’s not one of the big 3 social media platforms, it shouldn’t be ignored. With its vast user base of over 11.6 million users in South Africa, LinkedIn provides a unique platform for targeted advertising
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In the dynamic landscape of digital marketing, Instagram has emerged as a powerhouse for advertisers, offering a visually compelling platform with a massive user base. As one of the big 3 social platforms, it’s worth taking a look at how effective Instagram Advertising is. As of May 2023, there are reportedly 7.15 million Instagram users
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In the ever-evolving landscape of digital marketing, Facebook Advertising has emerged as a powerful tool for businesses to reach and engage their target audience. As on of the big 3 social media platforms, it’s worth taking a look at how effective this platform is for your business. With 27.45 million monthly active users in South
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In the bustling realm of social media, timing is everything. Whether you’re a seasoned content creator, a business owner, or just an individual looking to maximise your online presence, understanding the nuances of posting times can significantly impact your reach and engagement. Let’s delve into the world of algorithms, user behaviour, and strategies to
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In the world of digital advertising and marketing, tracking user interactions and conversions is essential for optimising campaigns and measuring success. META, which includes platforms like Facebook and Instagram, provides two primary methods for tracking user interactions: pixel-based tracking and the Conversion API. These two methods serve similar purposes but differ in several significant ways.
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In today’s digital age, social media has become an essential tool for brand marketing and audience education. With platforms like Facebook, Instagram, and X dominating the social media marketing landscape, it’s easy to overlook the potential of LinkedIn and LinkedIn newsletters. However, LinkedIn offers a unique opportunity to connect with professionals and showcase your
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The Rise of TikTok advertising has seemingly come out of nowhere. We’re all wondering how TikTok went from a niche content sharing platform for lip-syncing teens to the most popular app in the western world, threatening to knock Facebook from its spot as the top social media platform, in just a few short years. On
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X-cuse me, what has happened to Twitter? In the most recent change to the platform that we used to know as Twitter, the micro-blogging platform has renamed its premium subscription service to X Premium or “X”. This change is one of a slew since Elon Musk took over the platform in 2022. He acquired the
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LinkedIn, the powerhouse social media platform that emerged as a professional networking haven, has undeniably evolved into an advertising hotspot for businesses aiming to reach decision-makers and professionals. The buzz around LinkedIn advertising often centres on the question: “Why is LinkedIn Advertising so expensive?” While not one of the big 3 social media platforms to
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Discover the big 3 social media platforms to advertise on. Learn more about Facebook, Instagram, X and other options like TikTok and more. We all know the Big 5 of the animal planet: Lion, Leopard, Rhino, Elephant, and Buffalo. But did you know that there is also a Small 5? This group is made up
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