Digital Squeak

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Digital Marketing Services

Discover our range of digital marketing services.

Our Services

We provide assistance in all aspects of Digital Marketing, from strategy and planning, to implementation and analysis.

We can create and walk you through a digital marketing strategy that would work for your company and determine the right solution for you. Learn more about our different Digital Marketing Services.

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Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing and other search engines 

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Search Engine Marketing

SEO can only take you so far in terms of sourcing organic traffic to your website.

Paid Advertising Methods on Search Engines is criritcal for converting prosepctive clients to paying clients


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Social Media Optimisation

Social Media Optimisation (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence.

Discover how Digital Squeak can help you.

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Social Media Marketing

Social Media Optimisation (SMO) can only take you so far in terms of sourcing organic traffic to your social media pages. 

Paid Adverting Methods on Social Media Platforms are critical for converting prospective clients into paying clients.

Our Search Engine Optimisation Services

Once you’ve built your website, you need to invest in optimising your website to ensure that when people are looking for you, they can find you – whether they’re on Google, Bing, or Yahoo.  This is where the focus on rankings on search engine results pages (SERPs) is most prevalent.

The BIGGEST challenge with SEO is that search engines are constantly updating their requirements.  We can no longer get away with keyword stuffing sites to improve rankings – in fact we get penalised for this action.

To get started with SEO, the below needs to be actioned:

  • Set up Google Search Console
  • Set up Bing Webmaster Tools
  • Set up Google Analytics
  • Install Yoast SEO
  • Create and submit a sitemap
  • Create a robot.txt file
  • Set up Ahrefs Webmasters Tools

Once the above have been implemented, we can move onto focusing on the three aspects of SEO, namely, Technical SEO, Content and Backlinks.

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search engine marketing services

Our Search Engine Marketing Services

SEO can only take you so far in terms of sourcing organic traffic to your website.  Paid Advertising Methods on Search Engines is critical for converting prospective clients to paying clients.

Depending on client requirements, we may need to embrace some or all of Google’s full suite of marketing tools, from Pay-per-Click text ads, to video ads on Google’s Display Network and YouTube.

Depending on the bidding competition, cost benchmarks will vary.

Year-on-year, Google has noted a decline in Cost Per View Rate, but we must pay attention to the increasing Cost Per Click and Cost Per Lead when scoping projects.

Year-on-year we see increases in CPL, showing that we need to pay special attention to messaging and targeting when running campaigns, as we are facing higher competition.  This will make it more difficult for performance marketing clients to achieve the results they were seeing in previous years.

Running Google alone is not advisable for clients focusing on performance campaigns, rather look at a multi-platform strategy.

Our Social Media Optimisation Services

Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence.

11 simple social media optimization tactics:

  • Post at the right time
  • Polish your bios
  • Optimize your links with UTMs
  • Make sure your images are the right size
  • Post the right amount
  • Growth = hacked.
  • Review your social media strategy
  • Always keep your audience top of mind
  • Optimize your accounts for search
  • Create consistency with your username
  • Write catchy headlines and captions
  • Add tags to your posts
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social media marketing services

Our Social Media Marketing Services

You are probably familiar with social media, but it’s important to be clear what paid social is, and how it differs from organic social.

Paid Social is any advertisement on social channels (you know it’s paid because it will say #ad, promoted, sponsored).

It is free for a brand to post on their own account, just like it is for you to post to your own account (organic content), but it is paid social when there is spend behind the post. 

These graphics show paid social ads on Facebook, Instagram, SnapChat, TikTok and Twitter ads appear naturally within your feed, often blending in and appearing as user content.

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