LinkedIn, once renowned as the go-to destination for professional networking, has undergone a remarkable transformation, emerging as a dynamic advertising hub for businesses keen on engaging decision-makers and industry professionals. In our Blog “Why is LinkedIn Advertising so Expensive?” we delve into few reasons why LinkedIn Ads are so attractive to so many advertisers. As […]
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Meta is the conglomerate that owns and manages multiple social media platforms like Facebook, Instagram, Threads, WhatsApp and more. It’s a huge social powerhouse, which is why learning how to build a Meta Ad campaign is essential for digital marketers. In 2021, CEO Mark Zuckerberg introduced Meta with the aim to bring the metaverse to
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Email Marketing has long been recognised as a powerful tool in the digital marketing arsenal. When executed effectively, it can drive engagement, build customer relationships, and boost sales. However, the success of Email Marketing campaigns in South Africa, like anywhere else, depends on various factors. In this blog, we’ll explore when Email Marketing is most
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The Rise of TikTok advertising has seemingly come out of nowhere. We’re all wondering how TikTok went from a niche content sharing platform for lip-syncing teens to the most popular app in the western world, threatening to knock Facebook from its spot as the top social media platform, in just a few short years. On
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X-cuse me, what has happened to Twitter? In the most recent change to the platform that we used to know as Twitter, the micro-blogging platform has renamed its premium subscription service to X Premium or “X”. This change is one of a slew since Elon Musk took over the platform in 2022. He acquired the
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LinkedIn, the powerhouse social media platform that emerged as a professional networking haven, has undeniably evolved into an advertising hotspot for businesses aiming to reach decision-makers and professionals. The buzz around LinkedIn advertising often centres on the question: “Why is LinkedIn Advertising so expensive?” While not one of the big 3 social media platforms to
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Discover the big 3 social media platforms to advertise on. Learn more about Facebook, Instagram, X and other options like TikTok and more. We all know the Big 5 of the animal planet: Lion, Leopard, Rhino, Elephant, and Buffalo. But did you know that there is also a Small 5? This group is made up
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